Gap Blues Go “Green.”

While the Gap definitely needed a significant Reality Check with their attempt to crowd source their way into a new logo, they got it right with their new Recycle your Blues program. This allows consumers to recycle old jeans for a 30% off coupon. Recycled jeans are then converted to UltraTouch Natural Cotton Fiber housing insulation to be used in under-served communities. Handled exclusively online, this campaign is a win-win-win for consumers, the community and the environment.

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