Most of us have probably seen the Domino’s Pizza commercials where they acknowledge previous pizza problems (say that 3 times fast), and ask consumers to submit pictures of their pies to show how much they’ve improved. They might be under consideration for the Most Honest Restaurant in the U.S., right?
They may just have serious competition though. BIG competition. I just read about another restaurant near Atlanta claiming that crown – the Heart Attack Grill, home of the 8,000 calorie “Quadruple Bypass Burger” and “Flatliner Fries.” Nurses (waitresses) take your prescription (order) from the patients (customers) with a tongue-in-cheek delivery style. No diet Cokes and lettuce here.Sounds like something that would be PC’ed out of existence in this day and age of childhood obesity, diabetes epidemics and organic food consciousness. But it’s been around since 2005, and claims to be doing well. So what’s going on here? Time for a Reality Check.
Seems they’ve been successful not by spending on traditional marketing, but relying on word-of-mouth and publicity from crazy antics like “free eats if you way over 350 lbs.” Crazy? With over 16,000 Facebook likes – including mostly positive comments – people seem to *get* that they’re just a fun place to enjoy simple, tasty food of their own free will. Maybe people are tired of restaurants that *claim* to be healthy because they offer salads and cut-up apples. Maybe the fact that The Grill speaks the truth is what makes them stand out.
Or is it something else? What do you think?