Naughty or Nice?

ipad For the naughty, something like a Microsoft Xbox might be under the tree this holiday season.  But for the nice, think along the lines of iPads, Smart phones, and computers, at least that is what kids are asking for. The Nielsen Co. reported that the gift kids 6-12 want most this year is an iPaD (31%), followed by a computer (29%) and an iPod Touch (29%).

What is most interesting about this holiday wish list is that it doesn’t really come as a result of flashy marketing campaigns or aggressive advertising and promotion by these products, it comes as a result of kids loving and wanting the product so much that this love and want has grown into need.  With the new large screens, colorful icons, finger touch controls (and loads of apps designed for children), it was just a matter of time before kids would become so enamored and start asking for tech presents instead of a Malibu Barbie.

Kudos to Apple and all those others out there that are on top of their game when it comes to creating a product that consumers truly want and need. With the pressure companies are under to constantly churn out new products, it seems like the development process often gets short changed to expedite getting something new out the door. We have all likely worked on one of these short changed AND short lived new products (and no doubt came up with some fantastic marketing campaign) but our time on them was also likely short.  Without genuine consumer want and need, the rest really doesn’t matter. So have you been naughty or nice this year?


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