While this project has been going on for a few years, I thought it was worth showcasing again to kick off this New Year the right way — with a smile! The Volkswagon Fun Theory Project launched from the belief that you can most easily change behavior if people have fun doing what you want them to do. Whether obeying the speed limit, disposing of trash, or my personal favorite, taking the stairs for exercise instead of riding the escalator, people are compelled to do “better” through the use of humor and fun. Reality Check? This is a W.T.F. WINNER every time! Great lesson to take away… not to mention a great attribute for Volkswagon.