Bigger is Not Always Better.

Starbucks introduced their new 31-ounce, iced drink, the Trenta this week – available in 14 states with plans to roll out nationally by Spring, 2011. Do consumers really need such a behemoth-sized cup of caffeine? To put it into perspective…this new iced coffee or beverage drink is larger than the average stomach:

  • Trenta volume: 916 ml
  • Average adult stomach capacity: 900ml

If you really need caffeine, order a double or triple espresso. Bigger is not always better.


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