Yup, State Farm IS there.

A post about an insurance company? Really? Why?  Because I just love advertising that makes me do something (in this case, not only laugh out loud, but remember an age old jingle and hum it later when I least expect it during the oddest times!)

Appears to be controversial, but I just love the latest State Farm Insurance campaign. Seen it? For a company that has been around since about 1922, their Good Neighbor campaign (and jingle), has, in my mind, just gotten a major dose of ‘today’. Does the insurance company really beam you out of harm’s way and ferocious buffalo? Can you agent turn your partner into a raging hunk or supermodel? Duh. Can’t even make that hot tub materialize.

But what is does do is make Boomers hear the words to that yester-jingle (sans sappy June Cleaver voice) remember, smile (maybe even laugh) and think of the brand again. And lets everyone else see a staid, ominous industry get their name back out there in a way that will relate to younger buyers. How is that bad? And why is it controversial? I get the message that this is a company that will work to fulfill my needs. Anyone dumb enough to think this means the delivery of hot tubs deserves to be disappointed. I ‘get’ a message of service and customer satisfaction.

PS: Liberty Mutual’s ‘Responsibility. What’s Your Policy’ campaign sticks to the more expected consumer benefits, and even does it quite well. But even with their nifty CGI, I still wouldn’t remember who did the spots. Now what’s the point?

This entry was posted in Advertising, Brand Equity, brand image, Controversy, Customer Service, Marketing Tactics, TV Commercials. Bookmark the permalink.

One Response to Yup, State Farm IS there.

  1. Jennis says:

    Pecfert answer! That really gets to the heart of it!

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