When Two and a Half Equals Zero.

I guess Charlie Sheen thought he was invincible. Apparently, Charlie Sheen has been going ballistic ranting against almost everything from his new ex-wife to ex-presidents and then biting the hand that feeds him, the creators of my favorite guilty pleasure, “Two and a Half Men”.

This an example of what he said at a recent interview concerning his power: “I’m an F-18, bro. And I will destroy you in the air. I will deploy my ordinance to the ground.”

Charlie left the network no choice but to suspend the popular television show until further notice. The lesson learned? As a celebrity, you are your brand and you can’t rage and disparage others without some collateral damage and hurt your brand image.

But the silver lining? America loves a celeb come back story — witness other celebs who came back from the edge, from Britney Spears to Robert Downey Jr. So Charlie, get it together so we can all get back to enjoying “Two and a Half Men” soon.

This entry was posted in Brand Equity, brand image, Celebrities, TV. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *