If you watched the Academy Awards, you saw an interesting projection of Bob Hope doing some material from an earlier broadcast . It almost looked like he was there. It reminded me of the famous scene from the original Star Wars movie with the Princess Leia hologram message hidden in R2D2.
Well, believe it or not, that technology is closer to being perfected in 2011 (and readily available to be used by Marketers) than you think.
Recently some MIT scientists played around with a Kinect, some cameras and PCs and produced a crude imitation of that Star Wars scene. A little fuzzy, but no 3D glasses needed. And the benefit of holograms – that you can see around the visual from all angles – is evident. But there’s even more exiting news for Marketers, mainly coming from Europe…
Hologram video projection technology is already being used there in limited ways — Two British airports use it to project security rules to travelers. Plus politicians and performers, including the Black Eyed Peas, have appeared to their public via this technology. It’s expensive, but with more interest, the costs will surely come down.
Imagine the applications in our industry. Holographic meetings? Convention speakers can present without leaving their office? What about holographic trade show presentations? Now that would certainly get attention! What about in-store events, or displays? The applications are limitless. So hurry up, Geek Squads United. Bring on the hologram!
(Photo courtesy of SRN News)