“If I Had A Dream (Machine)…”

Last week PepsiCo announced it was beefing up its Dream Machine recycling initiative in our nation’s capital. The Dream Machine announced its partnership with Washington, DC. They are rolling out 363 new Dream Machine bins in the downtown area, quadrupling the number of recycling bins in downtown DC. The bins are computerized and allow users to collect and redeem rewards points for containers that they recycle. The Dream Machine is pretty much a reverse vending machine that accepts beverage containers for recycling – like you find at many supermarkets. The difference is that consumers can drop off any PET plastic bottles or aluminum cans (not just Pepsi brand) and receive points redeemable at either the host venue or Greenopolis.com.

When PepsiCo launched its Dream Machine recycling initiative on Earth Day 2010, the company set out to increase the national beverage container recycling rate from 34 percent to a rate of 50 percent by 2018…Ambitious! In partnership with Waste Management and Greenopolis, the Dream Machine is trying to reach that goal in 14 current states (and with planned expansion) by placing Dream Machines in high-traffic public spaces, such as grocery stores, college campuses, stadiums and shopping malls.

Besides the instant rewards from Greenopolis, here’s the extra special bonus for taking care of our planet…For every beverage container recycled in a Dream Machine, PepsiCo contributes funding to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a program designed to help veterans start their own business. PepsiCo will make a minimum contribution to EBV of $500,000 per year, over the next several years.

We’ve come a long way from “Give A Hoot, Don’t Pollute” to the Dream Machine. If you agree…click LIKE!

This entry was posted in Beverage Marketing, brand image, Cause Marketing, Giving Back, Green Marketing, Packaging, Social Responsibility and Philanthropy, Sustainability. Bookmark the permalink.

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