Ups AND Downs of Brand Identity.

Kirstie Alley is as real as it gets. Kirstie very publically puts herself out there with her weight issues, sometimes to a fault. There was that very brief failed television show, “The Fat Actress,” starring Kirstie that was really in bad taste. And you remember when she was a model spokesperson for Jenny Craig, having lost some 75 lbs., only to get fired 3 years later for gaining back all the weight? And what about her reality show, “Kirstie Alley: My BIG Life” which highlights her ups and downs with life and the scale.

With this yo-yo track record, you might think she would not be the best creator and spokesperson for launching a new line of weight loss products. Yet, Kirstie Alley just launched Organic Liaison, the first organic weight loss product line. Explaining her decision, she said: “I’m not a doctor or a nutritionist – I’m a regular person like you who has been struggling with her weight and searching and praying for a weight loss program to end that forever.” 

But her brand identity seems to be all about the ups AND downs of weight loss. Is she credible since she has not been able to maintain the loss? Time will tell as her weight loss regimen again is very public with her stint on “Dancing with the Stars”. Yes, Kirstie Alley, the incredible shrinking (and expanding) woman is at it again… but for how long?

This entry was posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Health Marketing, TV. Bookmark the permalink.

One Response to Ups AND Downs of Brand Identity.

  1. Eddi says:

    That’s a sensible answer to a chengalling question

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