So how clever is this — local Edina, MN bakery in cahoots with local obstetricians to deliver the “big news” about an impending baby’s sex! Here’s how it works: Your doctor runs the test, but sends the results in a sealed envelope to this way-creative, how-else-can-I-grow-my-business bakery, Queen of Cakes. They then bake the blue or pink cake — covering it in “I’m not telling” icing and deliver (no pun intended) to the expectant dessert lovers. Gotta love the creativity! Gotta love the “hmmm, what other niche could I own?” smarts!
GWH W*T*F* (Winners, Toss-Uops, or Flops) Award: WINNER! for showing that a simple, simple idea can really cut it. (Would love to have seen the cake for Octomom! Cupcakes maybe?)
Photo courtesy of Food Network magazine, May 2011