Tweet Power.

After viewing the latest Pepsi commercial featuring Colombian model and TV personality, Sophia Vergara, it became clear to me how important social media and, particularly, Twitter has become.

It is a powerful tool that provides in the moment messaging. It can also drive action especially as Pepsi proves when one is craving a cold drink and cannot wait another second before completely melting under the sun. Well, you’ll have to watch the spot to see what I am talking about. Make sure you stay ’til the very end for a pleasant surprise.

Kuddos to Pepsi with this cleverly fun spot.

This entry was posted in Beverage Marketing, Celebrities, Celebrity Endorsements, Social Media, Twitter. Bookmark the permalink.

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