After viewing the latest Pepsi commercial featuring Colombian model and TV personality, Sophia Vergara, it became clear to me how important social media and, particularly, Twitter has become.
It is a powerful tool that provides in the moment messaging. It can also drive action especially as Pepsi proves when one is craving a cold drink and cannot wait another second before completely melting under the sun. Well, you’ll have to watch the spot to see what I am talking about. Make sure you stay ’til the very end for a pleasant surprise.
Kuddos to Pepsi with this cleverly fun spot.