Here’s a different way to run an advertising campaign. Check out The Donut Project — A guerrilla campaign for Superette that is leaving quite an impression (haha) on New Zealanders. By putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, those who sat down wearing short shorts or skirts walked away with an ad campaign imprinted on the back of their legs and their butts).
GWH W.T.F.* (Winner, Toss Up or Flop)? I give it a “WINNER” stamp of approval!