When the idea is good, it’s just plain good. So unless I just have a craving for a BK-something that I positively can’t get at Mickey D’s, I think I just witnessed the perfect “one up” on a recent trip to Nashville. Takeout and a movie. To go. In my car. With my (nonexistent) screaming kids being delighted. Return anywhere. Wow. It’s that simple. Now this is a distribution opp that IS out of the box!
GWH W.T.F.* (Winner, Toss-Up or Flop) Award — Winner!
NOTE: noticed it’s not a McMovie. Looks like even the Big Boys now need branded friends in high places.