In the world of promotion tactics, we all know how effective the old “Gift with Purchase” can be. You get the consumer to act, give them something to earn their loyalty, and quite often, get some advertising out of it as well.
Well, a recent email blast got me to act, too (okay, I would have donated without the free t-shirt) and I wanted to pass it along since it not only worked, but is for a very good cause.
The USO is always an excellent charity. Your donations help provide places for our soldiers overseas to relax, make phone calls home and to be entertained by some of America’s top performers.
If you make a donation now of $25 or more now, you’ll get a FREE (magic word) t-shirt to show everyone you’ve supported our troops this 4th of July. The shirt is a limited issue, so hurry. (I just had to throw that in!)
Simple message. Simple gift. Wonderful reward. But remember, anytime of year — with or without a GWP — is a great time to show our troops how much you care.