Pinstripe Passion

Jeter and FordBeing a Yankee fan since they stunk in the 60’s, a recent Ford promotion caught my eye.  The Tri-State Ford Dealers Association (TSFDA) is giving away a single Yankees Edition Ford Explorer in their 3rd annual program leveraging their sponsorship of the Yankees.  Not only do you win the car, you get the keys at an on-field ceremony at a Yankee game!

The TV commercial , which has been in heavy rotation on sports programming in the tri-state area, shows fanatic Yankee fans (isn’t everyone?) who have “pinstriped” their pools, homes and their lives! And the crowning touch — that Derek Jeter, Ford’s busy spokesman in the tri-state, introduces the sweepstakes.

Good effort by Ford, but probably could have done a better job with Social Media, as TSFDA’s promotional Facebook page only has 600+ ‘Likes’ to date and not much engagement. But given the passion of the average Yankees fan, it will hopefully still generate a lot of entries and interest in the Explorer (which they sure do need, given the current price of gas!)

Personally, I look forward to hearing from them soon, so I can arrange to pick up my keys from my buddy Derek at the June game in the Bronx!

This entry was posted in Advertising, Automotive, brand image, Celebrities, Celebrity Endorsements, Facebook, grassroots, Marketing Tactics, Promotions, TV Commercials. Bookmark the permalink.

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