Bring on the heat!

So, as we experience 2011’s first heat wave, Ben & Jerry’s is extending their 2010 Free Ice Cream tour. Here’s the “scoop”:  this summer, B&J’s Ice Cream trucks will be cruising through Los Angeles, Miami, New York and San Francisco. They will be stopping at retail locations, community events, etc. But here’s where the unique twist comes in… consumers will be encouraged to tweet requests for a stop at their location. Then trucks will plan their schedule for the next day. Talk about a whole new meaning to meeting consumer demand!

Source: www.mediapost.com

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