So, did you hear the new magazine ad?

Plug & Play AdWOW! Here’s a new one… interactive audio “plug and play” print ads!

In Brazil, they came up with the idea of embedding an audio message on the cover of Playboy magazine to promote a big music festival. A mini-chip gets inserted in the cover and users can listen to the audio message (whispered by a young woman, of course. It’s Brazil!) simply by plugging in a headset into the jack and pushing play.

Think of all the people walking around wearing mp3 players with headsets.  I can imagine mini chip audios talking about… easy and delicious recipes embedded in women’s health & fitness magazines, audio chips in medical journals in waiting rooms, samples of a new book you can buy for your Kindle … This is a definite W.T.F. Award Winner because the advertising ideas are endless… (OK, likely pretty pricey right now, but since when does that deter creativity!)

This entry was posted in Marketing Tactics. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *