Pop-up Retail goes to the beach.

Hip Swedish clothing retailer, H&M brought their store to the beach last week to benefit the global charity WaterAid .

In previous years, H&M had created a variety of exclusive beachwear and a portion of the proceeds were donated to WaterAid, a charity that provides safe water and sanitation to developing countries. But this year they decided to transform a shipping container into a “pop-up store” and for two days they sold an exclusive clothing line at one of the Netherlands seaside resorts. This year 25% of the proceeds were donated.

It’s certainly an innovative and creative marketing idea and gets my vote for WTF “winner” plus helping a very worthy cause is a wonderful bonus!

This entry was posted in Awards, Brand Equity, brand image, Branding, Cause Marketing, Event Marketing, Giving Back, Innovation, Marketing Tactics, Winners, winners-toss-ups-flops. Bookmark the permalink.

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