There are three different spots all featuring a “talking hand” which discusses the “v-land wonder down under”. But the kick is that the 3 spots each feature a different ethnic voice–an African-American hand, called “Lady Wowza” who suggests freshening before heading out to a night club, a Latina hand entitled “Leopard Thong” who speaks Spanish at the end, and a Caucasian hand named “BFF.” The stereo-typing is what appears to be most upsetting to consumers but add that to what some are calling crass commentary such as “a little vertical smile love goes a long way”, these ads are fueling a controversy within what was previously a very docile category.
Summer’s Eve is aiming to jazz up their brand image with these ads but instead are turning consumers off. What do you think? V for Victorious or V for Very Bad?
Update on this post: Summer’s Eve just announced that they are pulling their talking “V” ads as the controversy is overshadowing the message. Guess the vote was V for Very Bad after all.