Step Aside Billy Mays


Ever think you have an cool idea for a product but don’t know what to do next, or how to get it from sketch to an actual product? Well, looks like quirky.com is a place to start. “Quirky is a social product development site that gathers product ideas from anyone who has one and, based on the community feedback and staff evaluation, transforms ideas (every) week into actual products. It’s a simple way for those who have a lot of ideas, but don’t have the right connections to manufacture a product. Like Quirky likes to say, they make invention accessible.”

OK,  I buy it. You submit an idea, a team of people vote whether it sucks or not, then eventually the ideas are narrowed down to two or three winners a week. Prototypes of those “chosen few” get engineered and built and eventually manufactured. Depending how it does in the market determines how much everyone involved gets paid. Pretty simple. It’s how the “As Seen on TV” industry works, sort of.  Why not for *Real People?*

It certainly gets my vote for a GWH W.T.F. (Winner, Toss-Up or Flop)Award:  Winner! And just for the overall concept of the business, let alone the company this person has built. Pretty amazing in my humble opinion!

This entry was posted in Crowd Sourcing, Innovation, internet marketing, Marketing Tactics, new product development, Winners, winners-toss-ups-flops. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *