Building A Better Label

New LabelingA recent design program sponsored by UC Berkeley’s School of Journalism and Good Magazine has come up with an intriguing winner. In an attempt to rethink the black and white nutrition label, designer Renee Walker used color and ingredient proportions to give consumers a quick read on what’s inside.

I love the way that the color visual clearly spells out not just the ingredients, but how much of each. I think most consumers have learned by now that ingredients are listed in order of amount from high to low; what this system accomplishes is more information with less words.

Whether or not something like this will ever make it’s way to the store shelf remains to be seen, but I think Ms. Walker deserves congratulations for coming up with an elegant solution to a very complicated process.

This entry was posted in Awards, Food Marketing, Innovation, Labeling, Marketing Tactics, Packaging, Winners. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *