QR Codes Gain Share of Stomach?

Okay, so QR codes are everywhere we turn, but now, thanks to a German food company called Qkies you can actually eat them. Qkies have given the QR code the “edible” treatment, combining them with a cookie mix to create “munch-able personalized messages.”

“Qkies — a cooperative project of Juchem Gruppe, a German food trade company, and DFKI, the German Research Center for Artificial Intelligence — can be used as a playful alternative for a variety of things, from party invitations to business cards. Qkie cookie mix is available online at EUR 6.90 per box, and will make 20 Qkies.

Consumers make and bake the cookies before decorating them with the enclosed QR codes, printed on edible paper. The recipient of the cookies scans the QR code with their phone to be directed to either a video on YouTube, a photo on Flickr or a personalized web page containing a specific message, as dictated by the sender.

We’ve seen QR codes used to contain practical, musical and now personalized messages and I’m not sure whether it’s a GWH winner, toss-up, or flop, but it’s whacky enough to catch on for those that have a lot of extra time on their hands.

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