Support your Girls.

October is breast cancer month and a sports bra manufacturer is suggesting that women “support your girls”. Now I have always heard of men naming their private parts–but I did a double take for a billboard outside a sports store in Exeter, NH with that headline. Does anyone really call their breasts, “the girls”?

I was intrigued enough by their sign, so I visited Moving Comfort‘s website, makers of sports bras and workout gear. They mean this slogan literally–not only with their well designed support sport bras but by sponsoring Feel Your Boobies, a not-for-profit organization that helps remind women to be pro-active about their breast health by performing self exams. For the month of October, they will be donating a $1 with every purchase to this organization. I guess they really are supporting “the girls”.

This entry was posted in Advertising, Billboards, brand image, Cause Marketing, Giving Back, Marketing Tactics, Women. Bookmark the permalink.

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