QR codes are a great way to get people to your website, especially if those people know what they are and how to use them. But as an art director, I have to say they pose a few “design challenges”. So, what do you do if they need to be seen from space?
You make them big. Really big. Skanz, a social networking platform painted a giant QR on a speedway in New Jersey. And now businesses who’d like to stand out in a Google Earth view can do the same. Phillips & Company, a management consulting firm based in Texas offers a new service that will paint a giant QR code on your rooftop, and once the Google imaging is updated (that could take a year) your code can be seen by anyone who has searched for your company’s address.
With clever new uses like these, I’m afraid that those of us who need to design around them are going to just have to grin and bear it.