I’ll Drink to That!


Carlsberg Beer in Brussels pulled a fast one on unsuspecting movie attendees. They filled the audience completely with menacing and tough-looking biker types, except for two center seats, to see what would happen–and filmed the results.

The event reinforces their new tagline, “That calls for a Carlsberg!” With over 8 million YouTube hits, the film went viral. Now, that calls for a Carlsberg!


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