I don’t know very much about Yoga. My wife has been going to classes for a few years, we have a friend who’s an instructor. Seems like a good way to stretch and get your body in shape, but it’s not really my kind of thing; I’m too lazy for the exercise, too cynical for the philosophy.
But I have been intrigued by some stories in the news lately regarding the yoga apparel company Lululemon. You may have heard about the murder in a Bethesda store (employee convicted of the brutal slaying of her coworker) or some of the odd statements from their former CEO Chip Wilson. Recently I heard that they have posted “Who is John Galt” on their company blog, and that too, seems to have stirred up some controversy.
I’ll leave an in-depth analysis of Ayn Rand’s literature and philosophy to more-qualified writers. Suffice to say, conservative types seem to relate to Rand’s self-determination-builds-a-better-society idea, while liberal types point out that that philosophy ignores the needs of the less fortunate while promoting corporate greed. I don’t know, I tried to read Atlas Shrugged and couldn’t get into it.
What I do know is, it’s a rare corporation today that would risk taking such a controversial stand on their own website. I say, agree or disagree. But I am impressed with that level of risk-taking from any corporation. A cursory glance at the comments below that post seem to bear this out. It looks like they have a few more pro-Randian readers (you might expect the people reading that blog to be faithful Lululemom customers) but quite a lot of people seem to object quite strongly. And it doesn’t look like anyone is scrubbing the comments, so, further kudos.
What do you think?