Art Doing Good.

Chicago BeautificationA beautiful thing has been happening to some of the most traditionally gritty and drab areas of Chicago. For the past 40 years, the Chicago Public Art Group has been beautifying some of the most unsightly railroad pedestrian underpasses, retaining walls, and more across the Chicago area.

The Chicago Public Art Group is all about building creative partnerships between artists and the communities in which these artists live for the purpose of enhancing the lives of all city dwellers. To help young artists along, CPAG regularly partners with local groups such as After School Matters, to get the youth of Chicago exposed to, interested, and involved in art.

What does a public art group have have to do with marketing or communications?  Absolutely nothing.  What makes this group so refreshing — OK, maybe even a GWH W.T.F. (Winner, Toss-Up or Flop) Award WINNER— and of interest, is that it is largely made up of volunteers, doing what they love most for the benefit and enjoyment of others.

Being in the field of marketing or communications we all no doubt have a unique and desirable sets of skills.  Imagine the benefit those skills might bring to various initiatives or groups in our own local communities.  So, with New Year resolutions right around the corner, why not make a resolution to lend just a little of your expertise and time to a local interest or group in your own community?  Who knows, that grimy park bench you pass everyday could end up being a beautiful piece of art!

This entry was posted in Billboards, Cause Marketing, Giving Back, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops. Bookmark the permalink.

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