I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary vending machine.

Exploring it a bit further, I noticed gone were the standard empty calorie vending snack fare of Fritos and Potato Chips but instead it offered better-for-you options such as Kind bars, Pop Chips and Coconut Water instead of Coke.

HUMAN Healthy Vending is a company whose mission is to eradicate childhood obesity through education and healthy eating. Committed to increasing access to healthy and fresh vending snacks, foods, and drinks, H.U.M.A.N. which stands for helping unite man and nutrition (h.u.m.a.n.), places automated retail machines across the globe and gives 10% of proceeds back to charitable causes that fight obesity and malnutrition.

What I liked about this approach is not only did HUMAN revamp a tired old vending machine industry to meet today’s consumer needs, they are also putting their money where their mouth is by giving back to organizations that help fight childhood obesity.

A more human approach to vending machines–A Winner in GWH’s Winners, Toss Ups and Flops for me.

This entry was posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops. Bookmark the permalink.

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