Saying Nothing Says Everything.

Target's Down Syndrome Model AdChances are you might have seen Target’s ad this past week.  And chances are, you hardly took special notice of one of the cute little models featured in the ad.

Meet Ryan, a sweet little 6-year old boy with beautiful blue eyes and blonde hair. Ryan also happens to have Down syndrome. It is quite refreshing to see Ryan featured in this ad, as most times, kids with Down syndrome only appear in ads supporting the Special Olympics.

What is even more refreshing to see is that Target simply featured Ryan in their ad.  Target didn’t issue a press release, engage media, explain their intent, or anything of the sort. A father of a Down syndrome child said it best on his blog Noah’s Dad:
“This wasn’t a “Special Clothing for Special People” catalog.  There wasn’t a call out somewhere on the page exclaiming that “Target’s proud to feature a model with Down syndrome this week!”  And they didn’t even ask him to model a shirt with the phrase, “We Aren’t all Angels” printed on the front.  In other words, they didn’t make a big deal of out it.  I like that.”

So kudos to Target for respectfully recognizing that we really are all made equal.

This entry was posted in Advertising, Kids, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Winners. Bookmark the permalink.

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