American Retail Idol.

Think you have a novel innovation ready for prime time? Now is your chance. Get ready for a new reality go-to-market strategy brought to you by Walmart.

@WalmartLabs, the digital technology division of the world’s largest retailer, recently launched a contest which uses crowdsourcing techniques to determine which items the company should stock in its stores and on its website. The contest, called Get on the Shelf, is being heavily promoted by all of Walmart’s social media presences, including Facebook, Google+ and Twitter.

With their new Get on the Shelf program, anyone with a new product idea itching to get to retail can submit their new product concept with an accompanying intro video. Would-be suppliers have until Feb. 22 to submit entries. Consumers then vote on their favorite product idea that they would like to be sold at their local Walmart or on Two waves of voting will take place March 7 through April 4 to pick 10 finalists, and April 11 thru April 24 to select the final three.

Just like “American Idol” contestants, the marketers will be able to use social media or any other method to get friends, families and their home towns to vote for them. “After all, seeing how well the marketers can generate interest is part of the contest”, said Chris Bolte, VP of @WalmartLabs. The top three with the greatest amount of votes will be sold on via the Get on the Shelf url. The grand prize winner will be featured in select Walmart stores and on the home page which receives 50 million monthly unique visitors.

Kudos to Walmart for combining winning social media tactics with reality programming to bring new ideas to market. It’s a Winner in our GWH’s Winners, Toss-ups and Flops.

This entry was posted in Advertising, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback, Facebook, Innovation, Interactive & Mobile, Marketing Tactics, new product development, Retailers, Social Media, Twitter, Wal-Mart, Winners, winners-toss-ups-flops, YouTube. Bookmark the permalink.

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