I usually thought product placement was seen in the movies or television shows but I never thought I would see product placement in another company’s television ad!
General Electric is launching their new campaign which features how GE creates today’s power and focuses on worker’s pride. To bring that story to life, it shows how GE creates the turbines which power the Budweiser plants–in essence, if there were no GE, there would be no Bud. It certainly demonstrates how GE is central to everyday lives. I just hope that Budweiser kicked in some money for the ad since the ad turns into a Budweiser commercial at the end. Nice partnership. I’ll drink to that!