Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts.

Chipotle is no exception. For Earth Day, Chipotle has turned old advertising billboards into fashionably sustainable lunch totes. Each bag is as unique as the billboard it is made from.¬†When you purchase Chipolte’s repurposed billboard lunch bag ($18), from 3/26-4/14, you’ll get a FREE BURRITO CARD to be redeemed on Earth Day, Sunday, April 22nd. Additionally, all proceeds will benefit The Chipotle Cultivate Foundation, which provides funding to support sustainable agriculture, family farming, and culinary education.

Chipotle has teamed up with Loomstate to create these sustainable lunch totes. Loomstate is recognized as a pioneer of sustainable fashion and has worked with Chipotle to design and outfit their employee uniforms with 100% certified organic cotton clothing. These recycled advertising billboard bags are their latest creation specifically designed for the Earth Day promotion.

A win WIN for Chipotle –a unique sustainably responsible promotion that plays well into their brand positioning, “food with integrity”. A Winner in the GWH W.T.F.* (Winner, Toss-Up, or Flop) awards.

This entry was posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops. Bookmark the permalink.

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