We have all had times when ‘foreign objects’ found their way in our mouths. I am talking office supplies here — you know, pens, plastic rulers… pencils. So, what a natural idea is it to make these objects yummy to chew on?! A Brazilian agency thought of just that to promote Gang Chewing Gum brand. They produced 5,000 pencils with chewing gum in place of erasers. The promotion coincided with spring exams and high level of stress (hence chewing) and was a huge success. So huge that Gang Gum is considering making it a real product in their lineup.
Simple idea that sprang from a simple, but basic human insight, that led to a huge success. So why do we always try to complicate things when simplicity works so well?