Misspelled Misteak. Big Tyme.

Recipe BlunderI have never had the good fortune of visiting the Grant Achatz‘s restaurant Alinea here in Chicago. For those in the know, Alinea is only one of two restaurants in Chicago to receive the highest rating of three stars from the Michelin Guide in 2010. The cost for dinner at Alinea can easily be on the north side of $200.

So imagine the disbelief when Kellogg’s posted “Chef Grant Actatz’ Sweet Potato Toppers” Townhouse cracker recipe on their site snackpicks.com. It seems totally implausible that such a highly regarded chef would use such a pedestrian cracker for his sweet potato recipe. But set this aside for a moment, what is more interesting is that his name was spelled incorrectly on the site.  His name is Achatz, not Actatz, as referenced on snackpicks.com

Both chef and restaurant have issued a statement that the recipe is not theirs. Did Kellogg’s dupe their followers into thinking this was a special recipe from such an esteemed chef by virtue of a typo? I am thinking this is a royal GWH W.T.F. (Winner, Toss-Up or Flop) Award FLOP.

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