Nothing Sells Quite Like Hitler.

Okay, let me say up front that I’ve always been a big fan of Illustration. Perhaps it’s due to the fact that I myself am not a particularly accomplished illustrator, or it may be that today, with all that Photoshop can do, it’s just refreshing to see a great concept rendered by someone who can draw with style.

But this print campaign from Ogilvy/Mumbai for Comfort Fabric Conditioner really caught my eye (via Ads Of The World) because of what it does: It conveys the product benefit with nothing more than an arresting visual and a product logo, and does it with charm and humor. And Hitler. Kudos to the illustrator Nishkant Palande for being able to make Hitler as charming as the Big Bad Wolf.

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