When a brand knows who it is and sticks to its guns over time, it’s amazing how little has to be said to get your point across.
Kudos to Nike. Expanding to the all-important Boomer market with a single twist of its tag… and a whole lot of sincerity. GWH W.T.F.*(Winner, Toss-Up, or Flop) Award WINNER by a long shot. (No pun intended!)