Crayola isn’t green? (Asparagus, Fern, Forest, or even Granny Smith?)

Crayola Green PetitionThe students at Sun Valley Elementary School in San Rafael are taking on an iconic American company, Crayola, to encourage the company to make their marker products (all 500 million produced annually) fully recyclable.

Recognizing the importance of preserving Mother Earth, the students are making themselves, and their cause, heard.  The online petition effort alone generated 60,000 plus signatures within the first month, making it the eighth most popular cause of all time at change.org. These kids are pretty creative; the letters they send to Crayola include colorful pictures of the earth and other imagery, all done (of course) with Crayola markers and crayons. They have even found a global recycling company interested in getting involved.

It will be interesting to see how Crayola responds beyond their initial  “We think it is a great idea, and if there was an easy solution to do this, we would have done it.”  These kids are pretty determined. Even if the effort doesn’t result in a change to fully recyclable markers, I have to give these kids credit for taking on a cause they find so important.  A total GWH W.T.F. (Winner, Toss-Up or Flop) Award Winner!

This entry was posted in Cause Marketing, Green Marketing, Kids, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *