Be the Change.

Two months ago, 14-year old Julia Bluhm was tired of hearing her ballet classmates constantly negatively complain about their bodies. She was tired of hearing her friends describe themselves as “having a FAT day.”

She decided to do something about it and via Change.org petitioned Seventeen Magazine to give girls images of real girls. As Bluhm states in her petition: “Girls want to be accepted, appreciated, and liked. And when they don’t fit the criteria, some girls try to “fix” themselves. This can lead to eating disorders, dieting, depression, and low self esteem.” 

To support her petition, Bluhm launched a Twitter campaign and staged a demonstration outside of Seventeen’s New York offices. She got 85,000 signatures and landed a meeting with editor in chief Ann Shoket.

The result? Seventeen is launching the Body Peace Treaty, which includes pledges to “never change girls’ body or face shapes…always feature real girls and models who are healthy,” and “be totally up-front about what goes into our photo shoots”, according to Ann Shoket.

Both Julia Bluhm and Seventeen are WINNERS in the GWH! W-T-F (Winners, Toss Ups, Flops) Awards. Bluhm for having the courage to speak up and initiate the change and Seventeen for listening to their audience to be the change.

What’s next? Teen Vogue is on the hit list.

This entry was posted in Fashion, Apparel, Marketing Tactics, Teens, Twitter, Winners, winners-toss-ups-flops. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *