It utilizes a simple tried and true sweepstakes featuring a high level prize. It is a good marketing tactic and one that has been proven for the Obama campaign. The sweepstakes features an all expense paid trip to have dinner with the President in return for a contribution to the campaign or as required by law, simply providing your name and email address. The event is supported by digital advertising and social media efforts.
This is the 5th in a series of Dinners with POTUS. In fact, Obama for America’s Dinner with Barack IV sweepstakes helped fill the Obama re-election pot with more than $53 million in March. The sweeps featured a staggered selection process for winners, designed to inspire supporters to make repeat donations in small amounts. The Campaign said that the average contribution in March was $50.78, and 97% of donations were for $250 or less.
Using a high value prize (Dinner with the President!), the Obama campaign has created mass appeal. But beyond just the pull of a dinner with POTUS, the campaign is also using plenty of star power. In May, they ran the “Obama, Clooney and You” sweepstakes to enter to win the opportunity to attend a fundraising dinner with Barack (and George) at Clooney’s home which pulled in a cool $15 million. This was followed up last month with a chance to win Dinner with Barack and Sarah Jessica Parker. For a couple of meals, the Obama camp is filling up the campaign coffers.
Can you pass the peas please, Mr. President?