Dinner Does Good

Charity DiningSaw this on a recent biz trip and was again impressed with simplicity of communication.

Have a dinner party or catered event. Let Texas Land & Cattle Steak House supply the food. 15% goes to charity.

I was a captive audience sitting at my table. I was (ostensibly) there because I liked the food. Why not take advantage of an up-sell and new consumption opportunity.

K.I.S.S Principle in action again. Like it.

PS: they have great fried pickles.

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