The 2012 Summer Olympics are now in full swing. All eyes are on London but the official London 2012 Olympic logo is getting panned as quite an eyesore. So much so, that it is affecting sales of Olympic souvenirs that bear the logo which have been reduced by up to 80%.
When it was first unveiled, critics slammed the logo. There was even a Change the London 2012 Logo petition set up on GoPetition.com. Two days and nearly 50,000 signatures later, the petition was closed, as it became clear that the logo would not be changed.
To complicate matters, Iran’s National Olympic Committee felt that the logo was racist because some believed they could see the word “Zion” in the abstract design and threatened to ban the Olympics. This claim was dismissed by the International Olympic Committee who clearly pointed out that the abstract design spells out the year 2012.
According to the official website the design creates movement and energy:
“Lines reach out from the shape and angles of the Emblem to create a dynamic geometry that forms the basis of all elements of design for artists, architects, sculptors and graphic designers. The lines represent our invitation to the world to join together and be inspired by the energy of the athletes competing at the London 2012 Games.”
After seeing it at the Games, I feel that while some can say it creates energy it does not possess the reverence that the time honored traditional Olympic games command. So what do you think? Does the logo warrant an Olympic medal?