A Really “Cool” Idea!

Love those crazy international creatives. Just when you thought you’ve seen every possible type of “guerilla” outdoor/event executions, here comes a new one.

At broiling hot Brazilian and Israeli beaches, Sprite has come to the rescue of sweltering sun worshippers with the Sprite Beach Shower. A giant Sprite “dispenser” actually has 3 real showers that work just like a soda machine to cool off the masses. Sampling and emailed photo memories make the experience complete and add to the fun.

Nice going Sprite! That’s something that people aren’t likely to soon forget. I look forward to finding the shower at U.S. beaches in the future.

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