Mini Minis Worth Gold

Mini Cooper at OlympicsWatching the Olympics daily? Did you catch Sunday’s (6/5) Track & Field competition from the Olympic Stadium? You may not have noticed a little action behind some spectacular events, (including Usein Bolt’s 2nd Olympic Gold in 100 m race), but there it was – apparently a little Mini Cooper chugging along in the background, over and over, in the middle of the field. What was that all about? I absolutely had to Google it and here’s what I found out… BMW provided the Games with some R/C, quarter-size Mini Coopers to haul javelins, hammers and shots back to athletes! They are pefectly “green”, battery-powered models that can run for up to 35 minutes on a single charge— and even have working headlights! Wonder if there’s room for a standalone Olympic promo awards? Well, regardless, I think we have a winner!

Source: autoblog.com

This entry was posted in Automotive, Creative Thinking, Green Marketing, Marketing Tactics, Product Placement and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *