Making the Dean’s List.

I have to hand it to NYU with this very straight forward alumni support campaign. Clean, simple and with a call to action I wish I had while in school!

Having always strived to make the Dean’s list while I was at NYU, now I can actually buy my way on the list. But what got my attention, was actually seeing my name on the future Dean’s list that they personalized in the direct mail piece. Not a new trick certainly. But combine that with the tug at your heart strings of your alma matter and an over-achiever looking to make the cut, and you’ve got a winner.


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