What really gets my creativity juices going is when I see it used in a way that really improves a condition or makes something better. So this one did the trick: Check out Super PAC, the new app that shows TV viewers who paid for a political ad plus more!
Using a technology like the one that powers Shazam, you simply hold your phone up to the TV and presto — you see who paid for it, how fact-based the claims made are reputed to be and how others have rated the spot (on a Love/Fair/Fishy/Fail scale).
Knowing how much I detest the media bombardment that is about take place over the next 10 weeks, I am downloading this app right now! Hope it will provide some semblance of transparency in all the rhetoric that is about to rain down on us all…
Source: 8/29 Springwise