Absolute Artistry

Since 1986 with Andy Warhol, Absolut Vodka has entertained us with their award winning iconic imagery. Wondering how they could ever outdo themselves, they’ve gone and done it again… in an amazingly artistic way! Overshadowed by the “Absolute Unique” project – where Absolute will distribute nearly 4 million individually unique bottles across the globe, the “Absolut Lakra” collaboration has been quietly launched in Mexico. Dr. Lakra is a famous, Mexican, tattoo artist whose brilliant work is inspired by the Mayan culture. Lakra calls himself a low-culture artist and his tattoo-esque imagery pays tribute to three legendary cultural elements: the Jaguar; the Serpent; and the God of wind. The Absolut Mexico designs are so captivating even I am considering a tattoo!  From the relevancy, the artistry to the equity, this collaboration makes the Swedish vodka an Absolut Winner in my book on the W.T.F (Winners, Toss-ups and Flops) Award scale. Cheers!


View more of this spectacular creation at: http://www.highsnobiety.com/2012/09/04/absolut-mexico-limited-edition-vodka-bottle/

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