Holy Twitter!

Holy Twitter!  Pope Benedict XVI is now on Twitter and will be tweeting to his masses (no pun intended).  The 85-year-old pontiff will begin posting messages on Twitter TODAY under the handle @pontifex, a term for the pope that means “bridge builder” in Latin.  Without even uttering a tweet, the Pope garnered over 800,000 followers.

Pope Benedict sent his first post today at a general audience at the Vatican. He is also soliciting questions about matters of the faith via the hashtag #askpontifex, officials said. The Pope’s posts will be tweeted in Arabic, English, French, German, Italian, Polish, Portuguese and Spanish. Other languages are expected to be added in the future.

Embracing social media as a communication tool is a WIN for the Catholic Church. In the wake of a fading Catholic population, this is a great way to make the Pope more accessible. And the hashtag #askpontifex is also a smart move showing a renewed interest in engaging Catholics making the conversation two way. Amen to that!

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