Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post.
Did you see McDonald’s latest commercial about “Kenny Longaker : The Last Frontier?” It’s yet another ad in the beautiful campaign they have been running highlighting the *local farmers* that supply their ingredients, like lettuce, potatoes, apples, and now,… American fishermen like Kenny, who harvest Pollock for their filet-o-fish sandwiches.
To some, it may feel a little “fishy” that McDonald’s is going the “homegrown”/green route; to some, it may feel a little late to finally jump on the bandwagon — now displaying the Marine Stewardship Council (MSC) logo on their fish products. (The MSC runs the only certification and eco-labeling program for wild-capture fisheries consistent with all major international labeling guidelines sustainable wild-caught seafood.)
To me, it’s simply nice to know that even a giant like McDonald’s, one who hasn’t always had the cleanest track record, is trying to make little changes that are big for our environment.