Is McDonald’s latest “green” commercial a little fishy?

Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post.

Did you see McDonald’s latest commercial about “Kenny Longaker : The Last Frontier?” It’s yet another ad in the beautiful campaign they have been running highlighting the *local farmers* that supply their ingredients, like lettuce, potatoes, apples, and now,…  American fishermen like Kenny, who harvest Pollock for their filet-o-fish sandwiches.

To some, it may feel a little “fishy” that McDonald’s is going the “homegrown”/green route; to some, it may feel a little late to finally jump on the bandwagon — now displaying the Marine Stewardship Council (MSC) logo on their fish products. (The MSC runs the only certification and eco-labeling program for wild-capture fisheries consistent with all major international labeling guidelines sustainable wild-caught seafood.)

To me, it’s simply nice to know that even a giant like McDonald’s, one who hasn’t always had the cleanest track record, is trying to make little changes that are big for our environment.

This entry was posted in Advertising, brand image, Fast Food, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials and tagged , , . Bookmark the permalink.

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