#Hashtags for Goods?

In the world of social media, hashtags can help collect comments on a particular topic, help identify sweepstakes entrants, and even add humor to our day #fail. But never before, could you actually BUY merchandise with hashtags. Now, American Express is hashing out products with hashtags.

While American Express last year rolled out the ability for card members to connect their accounts and tweet hashtags to receive merchant offers, this is taking Twitter one step further with their Card Sync program.

Each product will carry its own hashtag, which will also be featured as favorites on Amex’s Twitter page. After opted-in users tweet a hashtag, they’ll get an automated response to their Twitter account with a confirmation code. Users have 15 minutes to tweet the confirmation hashtag. Once they do, Amex will process the order and send the product via free two-day shipping.

So far, card members who have opted in can purchase a $25 Amex gift card for $15, a $149 Amazon Kindle Fire HD, a $179 Sony Action Cam and waterproof headband mount, an $80 Urban Zen bracelet designed by Donna Karan, a $179 Microsoft Xbox 360 (including a 3-month Xbox Live subscription, two game tokens and a $29 Xbox controller) and more.

With incentives and the option to buy right on Twitter, consumers can get instant purchase gratification at a deal–as long as supplies last. Purchasing with hashtags #Wow.

This entry was posted in Marketing Tactics, mobile, mobile marketing, Retailers, Social Media, Twitter and tagged , , . Bookmark the permalink.

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